How to Enhance Your Brand Image with Office Technology

Businesses should incorporate the right balance in using all the tools available to build a positive brand image. In today’s market, first impressions matter greatly and your customers won’t hesitate to leave if you can’t give them what they need quickly.

How to Enhance Your Brand Image with Office Technology

Here’s how you can make the most of the tools at your disposal to improve your brand image and make a memorable experience for your customers and employees.

Pick Office Technology That Enhances Your Desired Brand Image

How do you want your customers to perceive your business? For example, if you want to be viewed as reliable and trustworthy, you might want to consider using technologies that convey a sense of security. A good way to do that is by installing biometric access to devices, security cameras, and smart locks. If you’re tech-focused and energy-efficient, set up smart lighting and cooling systems in your office. Whatever brand image you’re trying to project, make sure that your technology is high-quality, current, and easy-to-use.

Provide a Remarkable Experience to Your Guests

If you’re serious about offering a stellar service to your guests, use workplace technology that can enhance their interactions with your business. You can do that by providing wi-fi and device plug-ins in your reception and conference areas. If you want to impress prospects and new clients, equip your huddle spaces and meeting rooms with the latest technology – such as a wireless presentation solution, interactive whiteboard, smart video conferencing camera, etc.

Use Technology to Keep Your Staff Productive

Happy employees are your brand’s top ambassadors. They are your company’s extension. When your employees have a positive work experience, they are likely to share it around, and as you may already know, words travel quickly. For you to create that sense of happiness among your people, make sure you provide them with office equipment that will keep them productive. These may include top-of-the-line computers, multifunction printers, and efficient mobile scanning solutions. Investing in premium collaboration tools and email management systems is also a wise idea.

Invest in Your Company’s Visual Assets

One element that can make a huge difference with your company image are your printed materials. This includes brochures, leaflets, business cards, direct mail postcards, flyers, posters, and more. They are an essential part of your business’ marketing and advertising assets. Not only because they can help establish your brand, but more often than not, they are the first encounter a potential client or customer has with your brand. High-end printed materials allow you to bring the aesthetic qualities of font, color, images and texture to life. It also shows your professionalism and respect to your customers.

If you want to convey the right message and leave a lasting impression to anyone who comes across your business, invest in a high-quality printer. Not sure what kind of printer to purchase? We can help!


How Can Wireless Printing Increase Productivity

Print technology has improved significantly and in many homes and offices, wireless printing is becoming the norm. Here’s how wireless printing can benefit your employees in terms of their productivity.

How can wireless printing increase productivity

Save Precious Time

As long as the printer remains within the wireless network range, everyone in the office can use it – may they be on another floor or building. Your employees can focus on their tasks and print an important document at the same time without having to leave their seats.

Furthermore, everyone can send their documents at once and the printer will keep them organized in its queue until their files are up for printing. They only have to walk to the printer once all documents are printed out. Having a printer in a centralized location not only eases accessibility, it also increases office efficiency.

Reduce Cost and Space

You can have one wireless printer for the whole office. If your business occupies three floors in a building, you don’t have to buy a printer for every floor since a wireless printer works as long as it is within the network range. This alone is already a huge money-saver since you cut down the cost of buying new printers as well as replacement ink and toner cartridges.

Because wireless printers don’t have to be next to your computer, you can set it up in its own space away from other office machines, without having to install cables and connectors. You only need a power cord to connect the device to a power source. Not only you save money, you also reduce noise in workspaces and the potential hazards that come with too many cables.

Brings Flexibility

Wireless printers are compatible with several file types such as MS Office documents. They also support cloud storage and file sharing. There are apps and other cloud printing services that suit every wireless printer manufacturer so you can maximize your printing tools.

Some of the best wireless printers could let you print from the internet to your printer even if you are accessing it outside the workplace. In other words, wireless printing offers flexibility and convenience to virtually anyone who needs it. Most importantly, in a workspace with multiple users, its flexibility can make printing much simpler.

Print On the Go

One of the biggest benefits of wireless printing is that you can print from your smart phone, tablet or even a camera with built-in WiFi. This means that you can print even when you are moving, no need to stop whatever you are doing just to be able to print a document out. You can work on other tasks while sending a document for printing from your device to the wireless printer. This is especially helpful when you are in a rush.

What’s even better is that wireless printing comes with multiple functions (e.g. copying and scanning) and features (e.g. color modes, previews and quality levels) that you can access even from your mobile devices. This way you can scan and print exactly to your requirements, giving your business the results it needs.

Wireless printers are designed for busy, productive people in mind. If you think it’s time to switch to wireless printing, get in touch with our team so we can help you set up the right printing solution for your business’ needs.

Spooktacular Printables for Your Halloween Party

There’s no denying that Halloween is a busy time for parents as they’re often rushing to buy decorations and costumes for their kids. If you’re hosting a party, there’s no need to pop into local shops for last minute decor shopping. With printables all over the Internet you can practically decorate your home and set up your own party in any way you wish. Here’s a collection of spooky party treats and favors you can download and print from home.


Hosting a party can cost an arm and a leg. You need to spend money on great food and drinks plus other stuff to entertain your guests. So where can you save money? Invitations. If you’d like to give your guests real paper invitations, do-it-yourself invitations are a great idea. From a plain postcard version to frighteningly freaky invitations, these Halloween-themed invitations will surely snatch the attention of your guests.

Halloween Invitations Printables

Signs and Symbols

Make it easy for your guest to find their way to your spooky snacks or mysterious drinks with these Halloween-themed party prints. Not only are they practical, they also serve as extra party decorations. You can print as many posters as you want to create a set of decorations for your party. Make the evening more fun for everyone by filling your house with more Halloween signs from Party Delights.

Halloween Signs Printables

Outdoor Decorations

Halloween lawn ornaments are such a cool way to welcome your guests. Decorate your front porch and show that Halloween spirit with these Halloween welcome signs. Mix and match coordinating decorations in your yard from Frugal Fanatic to make it fearfully fun. Whether you want to put up graveyard tombstones or hang creepy spiders on your porch, BHG makes it easy to style a spine-tingling display with these Halloween yard decorations.

Banners and more

Banners are an excellent way to decorate your home over the holiday. Use them on mantels, in hallways, or even around the dining room. Then glamour them up with glitter for that added spark. If vintage decorations are your thing, Craftaholics Anonymous recreated an old vintage pumpkin jack-o-lantern design. Halloween Printables

Save yourself the hassle of having to visit every website for free Halloween printables. From invitations to labels, cupcake and goody bag toppers, bottle and jar wrappers, you can grab up everything you need from Here’s also a huge array of free Halloween party printables – just download and print them and you’re ready to go.

With these Halloween printables, you can certainly save time and money for the holidays. Be sure to use a high-quality printer for a guaranteed spooktacular Halloween party!

How to Make Your Own Perfect Printables

Are you looking to create something beautiful for your home? Want to customize a holiday get together or give a loved one a truly personalized gift?  From customize gift ideas to wonderful home decor and wall art, everything becomes easy, fun, and inexpensive when you make your own printables.

How to make your own perfect printables

If you’re not sure how to create your own homemade printables, we put together a few steps so you can be well on your way to making fabulous and one-of-a-kind printables.

Choose the Right Design App

Creating DIY printables starts with having the right design program. You can find heaps of online design tools for creating beautiful graphics that don’t cost a dime. Canva is a popular web design tool that offers a range of easy-to-customize templates for just about any design you can imagine. PicMonkey is another free resource that can spice up your images with ease. If you would like completely custom design software, Adobe Photoshop and Illustrator are perfect options, although they can be a little intimidating for beginners

Use Unique Typography

Typography can make the biggest difference between a good printable and an amazing printable. You will not want to print your favorite quote in comic sans and hang it on your wall. While there are a collection of free font resources out there, pick the ones that will make your printable standout. DaFont1001 Free Fonts and Font Squirrel have a huge variety of high-quality fonts that are not just easily downloadable but are also free for commercial use. Whether you need something elegant, vintage, handwritten or unusual fonts, these websites got you covered.

Take Advantage of Clip Art and Stock Photos

Sometimes coming up with your own design can take ages. So why not hop on Google and browse through some websites that offer useful and free clip arts. There’s a ton out there. A few websites that offer a myriad of stellar clip art include and Dreamstine. If you like to use Creative Commons image, CompfightPexels and Pxhere offer high-quality, professional-looking shots that can certainly make any printables eye-catching.

Pick a High-Quality Printer

Bring your well-crafted printable to life using a high-quality printer. If you already have your own printer at home, you’re in great shape. However, you must know that the type of printer you have can greatly affect the quality of your printable. If you want the colors to pop on the page, an inkjet printer is your best friend. Inkjet printers are great for photos and image-heavy documents as they blend colors smoothly. But you should note that a high-end inkjet printer can do much more wonders than low-end printers. So if you’re still on the lookout of a good printer, it’s worth paying a little more in exchange for higher quality.

Looking for a printing solution that won’t burn a hole in your pocket but will produce an impressive output? We can help, just give us a call to discuss your needs.

7 Quick Tips for Improving Workplace Productivity with Technology

Becoming productive in the workplace can sometimes be difficult. After all, there are so many distractions in the office that can affect our attention span. However, by equipping your employees with the most useful and advanced tools and systems available on the market, you can help boost their productivity.

7 Quick Tips for Improving Workplace Productivity with Technology

Here’s how you can use technology to empower your workforce.

Make it Easy to Collaborate

Whether in the office or out, effective collaboration between your people and customers is a guaranteed way to improve productivity. There’s a myriad of online tools with easy-to-use features that inspire teamwork and collaboration. Examples are Asana, Trello and Slack. Explore and try free versions and then pick out the best tool that suits your needs.

Remember to Use the Phone

It doesn’t always make sense to go back and forth in email chains and chat messages when you can pick up the phone and answer inquiries straightaway. This could mean making your phone system work regardless of where your employees are. Having one phone number that can ring on multiple devices is a surefire way to get issues taken care of quickly and efficiently.

Connect on the Cloud

Instead of using physical equipment in an office, the cloud is a good place for storing documents and data remotely. Since projects on the cloud can be easily managed and accessed, your team can stay in touch and work collaboratively on the most up-to-date version of files – anytime and anywhere.

Consider Instant Messaging Channels

Rather than take those long walks across the office, why not use modern instant messaging platform for faster and easier communication. Not only can you ask questions whenever you feel like, you can also get answers instantaneously. Through IM platforms, losing or not seeing an email is no longer an excuse. Messaging platforms are great for asking quick questions, sharing drafts, and even collaborating as a team in group channels. Messaging platforms can eliminate some meetings, which can be real productivity killers.

Allow Flexible Working

By providing your team with portable devices such as laptop and tablet, they can be mobile and agile. Installing these devices with appropriate tools, your employees can stay in touch with colleagues and clients even when they’re on the field or out of normal working hours. This flexibility can increase team morale and, thus, improves productivity.

Use Up-to-date Computers

Your employees cannot be productive if they’re suffering from slow, poorly performing computers. By giving them modern computers or updating computer software whenever necessary, you greatly boost their efficiency. Having a fast internet connection can also do wonders to the productivity of your people.

Don’t Forget the Printer

Mind you, printers are indispensable office equipment even in a digital world. The latest printing and multifunction devices can enhance efficiency and productivity levels in your office by allowing your team to search within scanned documents, print from mobile devices, and reduce paper copy redundancies. And because of their advanced functionality, your team can access cloud tools directly from printers and multifunction devices with ease. Plus, modern printers work just like you would expect a smartphone to work, so less training is required for new users.

At Caltronics, we can help you increase workplace productivity with the right printing solutions. Contact us about out Managed Print Services, Scanning Soltutions, Network Faxes, and more.

How to Wow Clients with Printed Materials

Have you ever thought of impressing your clients in a unique and traditional way? We’re not talking about those electronic cards you send during their birthdays or surprising them with a promo code for their next online shopping spree. What we mean here is going the extra mile in the offline world so that they can feel more special. How to Wow Clients with Printed Materials

Sending customers a personalized card, customized wall art they can hang on their office, useful calendars, or even stationery with your company branding are all great ways to wow your customers with a physical item. Here are some ideas to help get you started in impressing your clients with your printed materials.

Greet Clients with Style

Introduce your business using a stunning photo. With so little time to catch your client’s attention, use only one image that is enough to make them stop and look at your printed material. Too many photos clutter the design and confuse the eye so think simple, clean and bold. And remember to use professional shot images whenever possible. If you don’t have updated company photos, use high-quality stock images that speak about your brand.

Keep Your Copy Short and Sweet

You only have 10 seconds to entice your clients to do business with you. So make the most of those 10 seconds by including only essential information in your printed promotional materials. Don’t forget to incorporate your character branding, tagline and business logo on every business card, flyer, magazine ad and any other marketing printout. This way, you’ll keep your brand on the minds of your customers.

Pick the Right Font

With a myriad of beautiful fonts out there, choosing the best one for your print marketing campaign proves challenging. Go for simple yet visually attractive fonts so they don’t steal the main message of the copy. Make sure to pick font sizes that are legible for a wide range of audience ages. The business name and headline should be large and bold. Use bigger font sizes to highlight essential information and smaller ones for the copy’s body.

Play with Colors

When it comes to colors, contrast is key. There should be a stark contrast between the color of the font and the background of the paper. While it’s always a good idea to work with a wider range of color, just keep in mind that the font color should stand out from the design’s background or the shade of paper you pick. As a rule of thumb, pair light font color with dark background colors and vice versa.

Personalize Gifts

Create an impact by giving them gifts with their names (and business name if they own one) in it. It will also be great to include your company’s name in it.  So every time they use your gift, they’ll be reminded of how you made them feel valued. Examples of gifts you can personalize are leather pad folio, penholders, diary, travel mugs and tote bags. Great low-budget and simple options include items such as notepads, sticky notes, desk calendars, and wall art – all of which can be branded with your company logo and printed right from your high-quality printer.

Use High-quality Materials

There’s no better way to get the attention of your clients than by using high-quality printing materials. Take note, you need to be a step ahead of your competitors so use first-rate ink and paper. This will surely make a world of difference. Your packaging should also be aesthetically pleasing. Of course, without a state-of-the-art printer, your well-crafted printed piece becomes useless.

If you need advice about the type of printers to use, feel free to contact us. We’d also love to walk you through the printing process so you can understand how this works.

5 Ways to Motivate Employees (other than a raise!)

Without a doubt, motivation is a driving force of success for many employees and yet, it doesn’t always come easily or naturally. As a business owner, motivating your people all boils down to knowing where their motivation comes from; it’s about understanding what drives them.

How to motivate employees

Motivation does not always have to come in the form of salary increase. Some employees are motivated when they do things that they are passionate about while a few others feel motivated when they can make the most of their talents and strengths. For some, motivation is about developing new skills and taking on challenging roles.

So how do you motivate your employees at work? We’ve got some ideas for you!

Provide Opportunities for Growth

Employees feel valued when they know you care about their career and are invested in their long-term success. Encourage them to join workshops and seminars that can help them grow personally and professionally. Invite experts in your industry or in areas they’re interested in to encourage a culture of learning. Give them the chance to develop a new product or service.

Recognize Successes, Big and Small

Employees who are recognized are more loyal, more engaged, and are more likely to stay in the company. Make it a habit to recognize employees for a job well done. Ask them to share any situations where they solved a problem and praise them for their hard work. Show them that you appreciate their work by rewarding them with things they can enjoy, like a free movie pass or gift card for pizza. For bigger achievements, try giving a paid certificate to a professional development class.

Create a Positive Culture

Besides offering a competitive salary, make sure to create an environment where people are genuinely happy to be working there. Your employees will be happy to come to work when they enjoy what they do. This doesn’t mean giving them free lunches everyday, just offering simple perks like extra vacation days and or work from home once a week can be motivating enough.

Add Variety to Their Roles

Try to build a workspace that isn’t monotonous day in and day out. If employees do the same tedious and menial tasks every single day, they will lose focus and eventually get fed up with their role. Likewise, an employee overloaded with responsibilities may struggle with the pressure and experience work fatigue. To avoid these situations, create a balance and variety by delegating tasks efficiently.

Make Their Job Easy

This doesn’t necessarily mean reducing their workload. What we mean here is that you make them more productive through tools and technologies that can make their lives easier. For example, instead of contracting an external vendor to print important documents, why not purchase a high-quality printer that can do the job. By doing this, your employees can save time and effort that they can reallocate to doing more important tasks.

Finally, at the end of the day, be reminded that motivation factors vary from one employee to another. What works in motivating one employee may not necessarily work for another. One of the best things you can do is ask them.