Have you ever thought of impressing your clients in a unique and traditional way? We’re not talking about those electronic cards you send during their birthdays or surprising them with a promo code for their next online shopping spree. What we mean here is going the extra mile in the offline world so that they can feel more special.
Sending customers a personalized card, customized wall art they can hang on their office, useful calendars, or even stationery with your company branding are all great ways to wow your customers with a physical item. Here are some ideas to help get you started in impressing your clients with your printed materials.
Greet Clients with Style
Introduce your business using a stunning photo. With so little time to catch your client’s attention, use only one image that is enough to make them stop and look at your printed material. Too many photos clutter the design and confuse the eye so think simple, clean and bold. And remember to use professional shot images whenever possible. If you don’t have updated company photos, use high-quality stock images that speak about your brand.
Keep Your Copy Short and Sweet
You only have 10 seconds to entice your clients to do business with you. So make the most of those 10 seconds by including only essential information in your printed promotional materials. Don’t forget to incorporate your character branding, tagline and business logo on every business card, flyer, magazine ad and any other marketing printout. This way, you’ll keep your brand on the minds of your customers.
Pick the Right Font
With a myriad of beautiful fonts out there, choosing the best one for your print marketing campaign proves challenging. Go for simple yet visually attractive fonts so they don’t steal the main message of the copy. Make sure to pick font sizes that are legible for a wide range of audience ages. The business name and headline should be large and bold. Use bigger font sizes to highlight essential information and smaller ones for the copy’s body.
Play with Colors
When it comes to colors, contrast is key. There should be a stark contrast between the color of the font and the background of the paper. While it’s always a good idea to work with a wider range of color, just keep in mind that the font color should stand out from the design’s background or the shade of paper you pick. As a rule of thumb, pair light font color with dark background colors and vice versa.
Create an impact by giving them gifts with their names (and business name if they own one) in it. It will also be great to include your company’s name in it. So every time they use your gift, they’ll be reminded of how you made them feel valued. Examples of gifts you can personalize are leather pad folio, penholders, diary, travel mugs and tote bags. Great low-budget and simple options include items such as notepads, sticky notes, desk calendars, and wall art – all of which can be branded with your company logo and printed right from your high-quality printer.
Use High-quality Materials
There’s no better way to get the attention of your clients than by using high-quality printing materials. Take note, you need to be a step ahead of your competitors so use first-rate ink and paper. This will surely make a world of difference. Your packaging should also be aesthetically pleasing. Of course, without a state-of-the-art printer, your well-crafted printed piece becomes useless.
If you need advice about the type of printers to use, feel free to contact us. We’d also love to walk you through the printing process so you can understand how this works.