Monthly Archives: January 2019

creative ways to use printables for business

Creative Ways to Use Printables for Business

Print can be an effective tool to take your business to the next level. Let’s face it, work can be hard and running a business can be much harder. With the right tools and materials to help us, we can improve our business the fun and easy way. Here are five creative ways to use printables at work.

Work Day Planner

Sometimes work can get chaotic. On other days, you become disorganized. A great looking paper planner can help you things get in order. Paper planners are easy to find and make. Plus, you can personalize their design and print them out just how you want them. You can stick them to your cubicle wall so they’re the first thing you see when you start work.

Holiday Cards

Holiday parties and special events are perfect opportunities to make new business connections and build stronger relationships with clients. Instead of sending another greeting or invitation by email, take the traditional route by sending personalized cards via snail mail. Besides a personal note, you might want to send well wishes for their families too.

Business Cards

We already know that high-quality marketing materials can make a world of difference on how our customers perceive our brand. Your business cards are a great way to communicate your contact information and leave a good first impression of your business. There’s a multitude of business card templates on the internet you can customize to your liking. Alternatively, you can design one from scratch.

Stickers

Literally make your brand stick with branded stickers. Because stickers are super versatile, you can use them in different ways to increase your brand recognition. You can produce and distribute bumper stickers to any car owners who will take them. You can also use well-designed stickers on your packaging not only to set it apart but also to make it look more upscale.

Office Wall Art

Your office isn’t just a place for running daily business operation. It is also a place to show off what your business is capable of. One of the best methods to wow your clients and investors is through visually appealing office décor. You can hang your company’s motto on the wall or frame an inspirational quote and place it in the reception area.

There you go – five types of printables that can help grow your business. Remember that a large part of making your printables effective is to produce them in the highest quality possible, which you can only do when you have a high-quality printer to back you up.

What Caltronics has to offer

Caltronics provides an array of printing solutions for your printing needs. Check out Konica Minolta’s product catalog or HP office equipment to find out which printer fits your needs and budget.

For small businesses, Konica Minolta bizhub C3110 can deliver color power as close as your desktop. For high-speed 3D printing with maximum definition at maximum volume, the ProJet 3500 HDMax offers unsurpassed value and performance. If you need to print materials in a wide-format, the HP Designjet T1200 is the right machine for you.

If you need any assistance, contact us at 800-775-9545.

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how to improve your printed marketing materials

How to Improve Your Printed Marketing Materials

Great marketing comprises a combination of both print and digital communication. And, every business requires printed marketing materials that can represent its brand positively. Although a lot of marketing is taking place in the digital world nowadays, print is still powerful. In fact, customers view print materials as a time out from the constant digital updates. In today’s post, let’s talk about how you can make your printed marketing materials more effective.

Hire a Graphic Designer

Graphic designers can take your ideas and make them into something great. They are trained to create marketing collateral – such as brochures, flyers and posters – that will reflect your brand story while ensuring a clean and professional look. Find a graphic designer who can understand what you are trying to achieve for your brand and help you stand out from the crowd.

Use Great Visuals

Do you want to include your profile photo on your business cards? Maybe you want to add a group shot in your banner. Don’t settle for bad stock photos. An image that conveys quality will attract customers that value quality.  Whatever type of images you intend to use, it pays to have them professionally taken.

Go Beyond Paper

Print marketing is more than just brochures and leaflets. Large format printing is a great way to get your customers’ attention. You can use large format printing to decorate your walls or for pop-up stands. Besides this format, you can take your print marketing to the next level by printing on items like coffee mugs and magnets.

Use Top Quality Materials

The quality of the ink, the weight and texture of the paper, and the type of packaging can greatly affect the outcome of your printed materials. When it comes to your printed marketing materials, appearance matters, and you should look as professional as you are.

Invest in a Quality Printer

Well-designed printed materials leave a first good impression to anyone who comes across your business. With a high quality printer, you can achieve that. Printers with high printing capacity, an array of photo printing options and features that allow to print more complicated things – like brochures and catalogs – can make a world of difference on how your clients perceive your brand.

Getting managed print services is another great option that could help you present stunning printed marketing materials. With Caltronics Managed Print Services, your print environment and workplace operate smoothly. As a result, you save time and money and eliminate stress. Get in touch to know more.