Although a lot of marketing happens online nowadays, printed marketing collateral hasn’t lost its relevance. Whether it’s a brochure, a flyer or a calling card, your marketing materials are often the first point of contact for your ideal customers.
They are the tangible expressions of your brand that put your business right in front of your intended audience, and as such, it’s only essential that you make a good first impression with high quality printing. Otherwise, if your printed marketing materials are low quality, your prospects will assume your products and services are too.
Here’s how you can make the most of your printer to create visually appealing print materials and promotional products.
Choose the Right Paper
The type of paper matters a lot in the quality of the printing. Whether it is rustic and textured, coated or uncoated, silky and smooth or heavy weight and light – the choice of paper plays a huge role in the outcome of your materials. If you’re not sure what finish to use, our team of experts can help you in selecting the right paper stock for the right product.
Pick the Right Ink
Printing technology is getting more sophisticated by the day. This holds true to the kind of inks as well. Every ink type offers unique benefits so make sure to know where it’s meant to be used. For example, pigment inks work best for photo prints whereas dye-based inks are great for marketing materials.
Tweak the Settings
Printers often have specific settings for the type of paper being used. Different papers require different amounts of ink and different proportions of ink colors to produce the correct final colors. When switching between different printing tasks, it’s important that you update the settings to get excellent results.
Use the Right Materials
Quality printing involves the use of high quality materials. Paying careful attention to the paper stock and inks for example can make a huge difference. Printing techniques and print finishes are also a huge factor to consider. Of course, quality printing is also about getting a high quality printer. Your marketing material is only as great as the printer it’s produced on.
Invest in a High Quality Printer
We suggest using Konica Minolta to take your marketing materials to the next level. The Konica Minolta offers a wide range of printers and multi-function machines for every marketing need. It is equipped with advanced printing technologies, ensuring you leave a strong impression to your customers and clienteles.
Why Konica Minolta?
With Konica Minolta you turn your ideas into reality at an affordable cost. Regardless of what printer you use, you create polished and superb print products that match your marketing goals. For larger-scale materials such as posters, its wide format inkjet printers can deliver stunning graphics and ink quality.
Konica Minolta also offers digital press solutions that can provide quick and efficient printing of short run materials. There’s no need to make or change plates required with offset printing while maintaining the color quality. There’s a whole lot more of solutions Konica Minolta can provide. If you need any assistance, contact us today.