Attracting attention through print media is still an incredibly important part of a marketing strategy for a new business or product. Today, much of the focus is on digital advertising because of how many people use the internet, and how cheap it can be. But when printed marketing materials are properly placed and well made, they can have just as much if not more of an impact reaching a desired demographic.
Your Own Wide Format Printer
Relying on an outside company to print materials can cost more than it’s worth. By having your own wide format printer, you will be able to control every detail and get immediate feedback if something did not print correctly. There is nothing worse than wasting money on hundreds of pamphlets or a giant poster that has a minor text or spacing error. Keeping things in house makes it easier.
Not all wide format printers are made the same, and some work better for different settings than others. When you are looking for a great wide format printer for marketing purposes, you should look for how powerful it is. The HP DesignJet Z5600PS is one of the newest options from HP that Caltronics offers to help you upgrade your office’s productivity.
The DesignJet Z5600PS
The DesignJet Z5600PS is specially made for flexibility and efficiency that will help anyone producing marketing materials for themselves or for clients. The 44” plotter is large enough to fit almost any type of media, and with a 2400 x 1200 dpi print resolution, the results will look fine-tuned every time.
Improving the workflow of printing is an integral step for an office to run smoothly. And the smoother the printer runs, the quicker jobs will get done. The DesignJet Z5600PS features a large hard drive and file processing, so it can manage multiple demanding jobs at a time.
Standard printers seriously limit the options an office has when it comes to printing marketing materials that would otherwise require a third-party print service. Caltronics Business Systems can help you upgrade your print environment to work at maximum efficiency. With their expertise and fleet of printers from HP, your office will successfully get out larger, more appealing printed advertising.